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Tactics Guaranteed to Increase Your Conversion Rate — October 9, 2020

Tactics Guaranteed to Increase Your Conversion Rate

If you participate in any sort of online marketing, you must have heard of rich snippets. These are the short descriptions and images that Google displays in their search results, which gives searchers a summary of your web page or post.

Rich snippets improve the visibility of your webpages in the search results, because search engines can better index your site and potentially increase your sales and conversions. Rich snippets are a type of structured data markup, specifically known as microdata, which you can add to the HTML on your website and which provides search engines with a much clear understanding of your webpage’s content.

Without using rich snippets, your search engines results will show the site title, Meta description and URL. With rich snippets, Google is able to display much more information about your content, such as star ratings, number of reviews, price and whether the item is in stock or not.

Rich snippets are not only great for E-commerce websites, but for book or movie review websites, personal websites, recipe websites, event promotions, restaurants, local businesses, music or video sites, and many more.

Using Schema to Generate Rich Snippets

Google added rich snippets to their search engine result pages in 2009 and because they were so popular, in 2011 Google teamed up with Bing and Yahoo! to support a range of “schemas” for use by webmasters, to help these search engines better index their sites.

The result was Schema, or to be more precise. Essentially, webmasters can use the Schema vocabulary and embed this in your HTML using microdata formatting. There are hundreds of different Schema vocabularies for different content types. For example, movie information, job listings, recipes, company information, people, book listings, software applications, and so on.

Whilst in the search results pages it is great to see images for recipes or an author’s photo next to a post they have published, how can adding microdata to your website help to increase your sales and conversions?

Benefits of using Microdata:

Calgary SEO increase the visual impact of your search engine listings and draw searchers’ attention to your web pages.

Search engines have more of an understanding of the content of your web pages and can better present your web pages to interested searchers.

Your listings provide quality results to searchers with a good description of your web page giving them a better understanding of your website, and resulting in more informed buyers and a lower bounce rate on your web pages.

Because listings marked up with Schema are better presented by search engines, these sites may be presented above websites that don’t use microdata – essentially pushing competitors down.

Traffic is more targeted and qualified, because you can show searchers the value of your products, the price, number of reviews and ratings all in one quick snapshot.

With only 0.3% of websites using Schema at present, there is a huge potential to beat the competition and increase traffic to your website, as well as sales and conversions.

Some studies have shown that sites using Schema are ranked higher than sites without microdata and whilst that was not the purpose of supporting Schema, Google may well in the future use the presence of structured data markup in their ranking algorithms.

Remember, Google wants to create the best experience for searchers and so wants to present the best and most relevant results on their pages. The better Google can understand your web pages, the more likely it is that Google will present them to interested searchers. Using rich snippets and Schema is a way for Google to achieve this goal.

Rich snippets not only have the potential to increase your rankings, but also by providing additional information to the searcher, they can help you to communicate your marketing message to your audience and thereby, giving you a leg up over the competition.

Calgary Mobile App Developer for iPhone & Android — September 18, 2020

Calgary Mobile App Developer for iPhone & Android

Mobile App Developer Calgary has extensive expertise in mobile applications development for Mobile Devices ranging from mobile phones to Tablets. Mobile App Developer Calgary develops custom Mobile Apps tailored to fit unique customers’ needs.

The developers at Mobile App Developer Calgary have expert knowledge of all platforms for mobile application programming including Cocoa, Objection C, C++, Windows CE, Windows Mobile, embedded Linux, and Symbian. At Mobile App Development Calgary, we have an expert and skilled team of more than 25+ Mobile Application Developers having an experience of more than 5 years. Our expert Mobile Application Developers are known for providing affordable, effective and eye-catching Mobile Application Development services all over the world.

Creating a great Mobile App is like building a House. First, you have to hire an Architect. Having the best team of developers and designers working on the construction of the Mobile App is essential to avoid costly mistakes along the way. Mobile App Developer know all the newest methods on how to Build and create an App; Mobile App Developer consistently integrate new and innovative strategies to stay one step ahead of other App Development and Design firms.

At Mobile App Developer Calgary we realize that business owners are constantly faced with time constraints, shortages of skilled staff, and need cost-effective resources to help grow their businesses. Mobile App Developer Calgary works with the business owners directly, to identify and implement solutions in order to generate quick results and provide long-term growth in their businesses. Our mobile applications are integrated with backend systems and databases to provide our clients and staff with real-time access to information on their mobile devices.

We put the best possible combination of award-winning developers and designers working on your team. From consulting to design and development to marketing, we will be with you every step of the way. Your App is our Business! Have a great idea but not quite sure how to make it happen? Our mobile App developers will take your idea from concept level to reality in no time! Proper implementation of desired features and creating the business model you are seeking is what we do best. You come up with the idea, and Mobile App Developer Calgary will do the rest! We’ll bring it to life!

Why choose Mobile App Developer Calgary?

Mobile App Developer Calgary boasts a team of creative Mobile Application Developers proficient in Android, JSP/J2EE/Swing/Struts, BlackBerry applications, iPhone software applications, iPad Apps, Windows HTC Mobile software applications, GSM APIs and Blackberry Apps. Mobile App Developer Calgary have the knowledge and the ability to deliver customized Mobile Applications Development tailored to your business needs with the aim of achieving your desired results in mobile device world. The initial Wire Frame of your Mobile App is what we put a lot of effort and attention into.

Our dedicated team of mobile app developers will get to know the in’s and out’s of your project, the main goals of the App so they can get your idea up and running correctly. This helps ensure that Mobile App Developer Calgary get a good final product, building a great App with least amount or errors and bugs later. The wire-framing process is all about planning and refining the flow of the App, ensuring that the desired application and functions meet your needs. Wire-framing sets the course for development and deployment of the App and crucial to the success of the App project.

Mobile App Developer Calgary is the company of talented professional developers who thrive in providing a high level of achievement in the development of Mobile applications. Utilizing Mobile applications in the modern business world is escalating constantly and our Mobile Solutions provide our clients with innovative techniques, cost cutting methods, increase in productivity and high revenue generation.

Our expertise is making your business mobile enabled. Mobile App Developer Calgary, Alberta is your partner in Mobile applications development, offering affordable, reliable, eye-catching and effective solutions to meet your business needs. Mobile App Developer Calgary have expertise in creating innovative products in Mobile Application Development in the most popular and innovative Mobile based platforms.

Our talented team of graphic designers will custom design each screen for your Application, each and every icon and button with your desired specs to give the best impression and to achieve your goals. Design and performance must go hand in hand. Our Mobile App Developers USA, Engineers, and Testers are without a doubt one of the best groups in App development industry.

They will make sure your app works perfectly every time, will never crash and will always outperform. By building a vibrant attractive App you can capture your audience’s attention and can make your App a major hit! Have a dedicated person working just for you. It’s like hiring your own employee, working from within our Mobile Application development Team without incurring those huge hiring costs and overhead from employee expenses.

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